What if you bought Apple the day the iPhone launched?
This uses real historical data to show what would have happened if you had made a lump-sum investment in Apple (AAPL) on June 29, 2007 — the day the first iPhone hit stores — and held it until now. As a single stock, be mindful of survivorship bias.
⚠️ Know the risk first
About a year after entry, Apple also fell sharply from its peak in the 2008 global financial crisis. The final return only holds if you held through that drawdown without selling.
⚠️ This asset is an individual stock chosen as of today, so past returns can look better than they really were (survivorship bias).
What happened that day
On June 29, 2007, the first iPhone Apple had unveiled actually went on sale in U.S. stores. This product opened the smartphone era and became the turning point that grew Apple into one of the world's largest companies.
Why this date
The buy date is the day the product became a tangible thing in the world — the actual on-sale date of June 29 — rather than the January unveiling. It fits the 'what if you bought then' question best.
Investment conditions
Asset · Apple (AAPL) · lump-sum, then held long-term
Method · Lump-sum (all at once)
Period · 2007-06-29 ~ 2026-07-01
Amount · $7,407
As of · 2026-07-01
Key metrics
These results do not reflect taxes. Based on historical data.
Risk & recovery
As important as returns. This service does not hide maximum drawdown or loss periods.
Maximum drawdown (MDD)
-60.9%
Largest drop from peak
Longest loss period
7months
Months in loss: 7
Recovery period
12months
Growth over time
Invested principal (dashed) and portfolio value (solid). Values below match the calculation.
Total invested $7,407 → Final value $596,880 (+7957.9%), Maximum drawdown (MDD) -60.9%
Why this period and asset
June 29, 2007 was the day the first iPhone, unveiled by Steve Jobs, actually went on sale in U.S. stores. 'Smartphone' was barely a household word, and Apple was still better known as 'the iPod company.' Yet this one product reshaped the entire telecom, content, and payments ecosystem over the following decade. Keep in mind, though, that using this date as your entry means passing straight through the great 2008 financial-crisis crash barely a year later.
Interpreting the result
If you bought on launch day and never sold, the final value and annualized return (XIRR) below come out very high. But that number is only the result of 'if you never sold.' Right after entry, Apple fell hard from its peak in the 2008 crisis, and if fear had pushed you to sell, the story changes completely. Investing the same money gradually each month instead of all at once would have softened the early drawdown but shortened the compounding time in the bull market — use the 'lump-sum vs monthly' link below to compare the methods.
Caveats & limits
Be mindful of survivorship bias. Apple is chosen with hindsight as a 'flagship company that survived and grew enormously.' A different stock that looked promising in 2007 could have produced a completely different result. Figures use adjusted close (dividends and splits reflected) and exclude exchange rates, trading fees, and taxes. Always review the maximum drawdown and recovery period. This is past data only and does not guarantee the future.
Event fact sources
- Apple Newsroom — iPhone Premieres (2007-06-29)
- The Wall Street Journal, iPhone launch coverage (2007-06)
Requested date vs actual trading date
If the event date is a market holiday, the fill uses the next trading day's close. The 'effective trading date' below is the date actually used in the calculation.
Data sources & limits
- Price data source: Yahoo Finance / FinanceDataReader
- Collected on: 2026-07-25
- Effective trading date: 2026-07-01
- Price basis: Cierre ajustado (refleja dividendos y desdoblamientos de acciones)
- This asset is an individual stock chosen as of today, so past returns can look better than they really were (survivorship bias).
- Trading fees and taxes are not reflected — figures are pre-tax.
- Based on historical data; does not guarantee future returns.
Frequently asked questions
Why use June 29, 2007 as the buy date?
That is the day the first iPhone actually went on sale in U.S. stores. It best captures the idea of 'what if you bought the moment the product entered the world.' It is the launch/sale date, not the January unveiling.
Did you lose money right after buying?
Yes. About a year after entry, the 2008 global financial crisis sent Apple sharply lower from its peak. You can see that stretch in the maximum drawdown metric below. Don't look only at the final return — consider whether you could actually have endured that loss period.
Are exchange rates and taxes reflected?
No. Exchange rates, trading fees, and taxes are not reflected — figures are pre-tax. In real U.S.-stock investing, USD/KRW movements and taxes would additionally affect your results.
Does this mean I should buy Apple?
No. This page only shows one stock's past path in data and recommends no stock. Single stocks carry far greater risk than an index, and a good-looking result here may be the illusion of picking only a survivor in hindsight (survivorship bias).
Related scenarios
📋 Los resultados se basan en datos históricos; las rentabilidades pasadas no garantizan rentabilidades futuras.
📋 Este servicio se ofrece con fines educativos para ayudarte a entender la inversión, no como asesoramiento de inversión.
⚠️ Calculado usando los activos representativos de hoy, que pueden diferir de la composición del mercado de aquel momento.