What if you bought Adobe the day it dropped 17% on the Figma deal?
This uses real data to show what would have happened if you had invested a lump sum of ₩10M in Adobe (ADBE) on September 15, 2022, the day its stock fell 17% after announcing a $20 billion acquisition of the design tool Figma. It examines the real path of 'buying on the day of bad news.'
⚠️ Know the risk first
The plunge day is not necessarily the low. There were further moves after the bad news, and the acquisition itself was later abandoned. A single event can't determine a stock's long-term direction. Be sure to review the maximum drawdown and loss periods.
⚠️ This asset is an individual stock chosen as of today, so past returns can look better than they really were (survivorship bias).
What happened that day
On September 15, 2022, Adobe announced a roughly $20 billion acquisition of the design-collaboration platform Figma. The market reacted negatively, seeing the price as too high, and the stock fell about 17% in a day — its biggest drop since 2010. The deal was later abandoned in late 2023 amid regulatory issues.
Why this date
This day, when a big-acquisition announcement sent Adobe down about 17%, is used as the buy date, computing 'what if you bought the stock on the day of bad news' at that day's close.
Investment conditions
Asset · Adobe (ADBE) · lump-sum on the Figma-deal plunge day, then held long-term
Method · Lump-sum (all at once)
Period · 2022-09-15 ~ 2026-07-01
Amount · $7,407
As of · 2026-07-01
Key metrics
These results do not reflect taxes. Based on historical data.
Buy and final prices are shown in the asset's local currency (US & crypto $, Japan ¥, Korea ₩). Total invested and final value are in Korean won (₩).
Risk & recovery
As important as returns. This service does not hide maximum drawdown or loss periods.
Maximum drawdown (MDD)
-69.5%
Largest drop from peak
Longest loss period
7months
Months in loss: 8
Recovery period
0months
Growth over time
Invested principal (dashed) and portfolio value (solid). Values below match the calculation.
Total invested $7,407 → Final value $5,056 (-31.8%), Maximum drawdown (MDD) -69.5%
Why this period and asset
On September 15, 2022, Adobe announced it would acquire the design-collaboration platform Figma for about $20 billion. The market reacted negatively, viewing the price as too high, and Adobe's stock plunged about 17% that day — its biggest drop since 2010. But the acquisition was later abandoned in late 2023 amid regulatory hurdles, and Adobe's stock walked a path different from the fear of the announcement day.
Interpreting the result
This page shows 'what if you bought the stock on the day it plunged on major bad news.' Review the final value and return in the metrics below, and note that the plunge day is not necessarily the low. After bad news, further declines or a long stall can come — or it can recover. Either way, it is risky to assume 'the day of bad news = a guaranteed good buy.' Be sure to review the maximum drawdown and loss periods below.
Caveats & limits
Buying on the plunge day is not necessarily buying the low. Adobe's stock had further moves after this event, and the final result is exactly as the metrics show. As a single stock, be mindful of survivorship bias — many stocks that plunged on bad news never recovered. Figures use adjusted close and exclude exchange rates, fees, and taxes; always review the maximum drawdown and loss periods. Past results do not guarantee the future.
Event fact sources
- CNBC — Adobe to acquire Figma for $20 billion; shares plunge (2022-09-15)
- The Motley Fool — Why Adobe stock was falling (2022-09-15)
Requested date vs actual trading date
If the event date is a holiday, the fill uses the next trading day's close. The 'effective trading date' below is the date actually used.
Data sources & limits
- Price data source: Yahoo Finance / FinanceDataReader
- Collected on: 2026-07-28
- Effective trading date: 2026-07-01
- Price basis: Adjusted close (reflects dividends and stock splits)
- This asset is an individual stock chosen as of today, so past returns can look better than they really were (survivorship bias).
- Trading fees and taxes are not reflected — figures are pre-tax.
- Based on historical data; does not guarantee future returns.
Frequently asked questions
Why did Adobe's stock plunge?
On September 15, 2022, Adobe announced it would buy Figma for about $20 billion, and the market reacted negatively, seeing the price as far too high. As a result the stock fell about 17% in a single day — its biggest drop since 2010.
Did the acquisition go through?
No. The Figma acquisition was later abandoned in late 2023 amid regulatory opposition. The announcement-day plunge and the actual later path diverged. It shows how hard it is to judge a stock's long-term direction from a single event.
Is buying on a plunge day always a win?
No. There is no guarantee the plunge day is the low. Further declines or a long stall can follow bad news. This page only shows that path with real data; it does not recommend 'buying on the plunge day.'
Are FX and taxes reflected?
No. Exchange rates, trading fees, and taxes are not reflected — figures are pre-tax. This page only shows historical data and recommends no stock.
Related scenarios
📋 Results are based on historical data; past returns do not guarantee future returns.
📋 This service is provided for educational purposes to help you understand investing, not as investment advice.
⚠️ Calculated using today's representative assets, which may differ from the market composition at the time.