What if you invested monthly in Amazon for 10 years?
Revisit, using real historical prices, what a monthly dollar-cost-averaging plan into a single stock, Amazon, might have looked like over 10 years. As a single stock it could beat an index, but its drawdowns can also run far deeper. Look beyond the final value to the maximum drawdown, the time spent underwater, and how long recovery took along the way.
⚠️ This asset is an individual stock chosen as of today, so past returns can look better than they really were (survivorship bias).
Investment conditions
Asset · Amazon single stock
Method · Recurring monthly investment
Period · 2016-07-01 ~ 2026-07-01
Amount · $222 / month
As of · 2026-07-01
Key metrics
These results do not reflect taxes. Based on historical data.
Risk & recovery
As important as returns. This service does not hide maximum drawdown or loss periods.
Maximum drawdown (MDD)
-50.5%
Largest drop from peak
Longest loss period
2months
Months in loss: 2
Recovery period
11months
Growth over time
Invested principal (dashed) and portfolio value (solid). Values below match the calculation.
Total invested $26,889 → Final value $65,402 (+143.2%), Maximum drawdown (MDD) -50.5%
Why this period and asset
Amazon began as an online bookstore and expanded across e-commerce and cloud computing (AWS). Notably, during the dot-com crash of the early 2000s its shares fell roughly 90% from their peak before recovering over several years, so it is often cited as a textbook 'growth stock that survived.' It also fell sharply in 2022 amid slowing consumption, logistics costs, and rate-hike worries. The key point is that recovering from such deep drawdowns took a long time. This scenario covers the 10-year window from July 2016 to July 2026.
Interpreting the result
Dollar-cost averaging buys a fixed amount each month, so you buy more shares when the price is low and fewer when it is high, smoothing your average cost. But a single stock, unlike an index, ties your entire outcome to one company's fortunes. On the results screen, don't stop at the final amount; check the maximum drawdown (the largest drop from a peak), the loss period (time spent below your cost), and how long recovery took. For a volatile stock like Amazon, even the same final return can mean a much deeper and longer drawdown to endure than a broad index. These figures exist not to showcase a good outcome, but to show the process honestly.
Caveats & limits
This calculation is an example based on past prices and does not guarantee future returns; a good past is no proof of a good future. It excludes taxes (capital gains and dividends), trading fees, and USD-based currency effects, so real results will differ. In particular, Amazon survived and grew, so beware of survivorship bias: individual stocks that disappeared or lagged for years in the same period are not captured here. Concentrating in one stock also carries concentration risk: if that company runs into trouble, there is no diversification to cushion the loss. This page is educational information, not investment advice.
Data sources & limits
- Price data source: Yahoo Finance / FinanceDataReader
- Collected on: 2026-07-23
- Effective trading date: 2026-07-01
- Price basis: Adjusted close (reflects dividends and stock splits)
- This asset is an individual stock chosen as of today, so past returns can look better than they really were (survivorship bias).
- Trading fees and taxes are not reflected — figures are pre-tax.
- Based on historical data; does not guarantee future returns.
Frequently asked questions
How much do I actually contribute over 10 years?
You contribute a fixed monthly amount for 10 years (about 120 contributions). Total principal depends on the number of contributions, and the results screen shows both principal and ending value in USD in this locale. The focus, though, is as much on 'how far it fell and recovered' as on 'what it became.'
How is holding only Amazon different from investing in an index?
An index (e.g., the S&P 500) spreads across hundreds of companies, while Amazon puts everything on one. When it does well the return can far exceed an index, but if the company stumbles there is nothing to spread the loss across, so the maximum drawdown and loss period are often larger than an index.
Does this result include taxes, fees, and currency effects?
No. It reflects only past price movement and excludes taxes, trading fees, and currency effects. Amazon does not pay a dividend, so returns come entirely from price movement, an important caveat. In real investing, these factors change the outcome.
Related scenarios
📋 Results are based on historical data; past returns do not guarantee future returns.
📋 This service is provided for educational purposes to help you understand investing, not as investment advice.
⚠️ Calculated using today's representative assets, which may differ from the market composition at the time.